BEFORE IT MIGHT BE GONE - BRANDING FOR THE VICES
Working with The Vices on their latest album 'Before it might be gone', I helped the band with the concept and art direction. Centered on the introspective nature of their music, we crafted a cohesive brand and visual narrative that mirrors the album's depth, which is about 'self-reflection'. Each photograph was thoughtfully composed to reflect the evolving storyline, bringing a look and feel that captures both the raw and polished aspects of self-discovery. The result is a visual identity that resonates with the album’s essence, blending moody atmospheres with personal storytelling to create a compelling experience that is as visually impactful as it is thematically rich.
Work
Photography, Art Direction, Webdesign
Year
2023
The imagery of the different covers from the album and the singles aims to tell a story about various trigger points in a person’s life, capturing moments that shape their development. The cover of the album wants to focus on the theme of unconditional love. It tells the story about a ‘Lost Son’ just as in the parable of the Bible. After the many mistakes that you made in your life, parents have a form of pure love that will endure even after your darkest moments. The cover needs to tell the story of someone that is returning to the embrace of their parents, and discovers that they have been patiently waiting for their arrival.
ALBUM COVER
To fit the album branding I've created a fresh new look for the artist’s website. The goal was to create a digital experience that not only showcases their music, but does so in a way that feels true to their artistic vision. With a dynamic design, we translated the essence of the artist’s brand into an engaging, user-friendly website that invites visitors to the artist’s identity, creating a seamless bridge between their brand and their online presence.
WEBSITE
SINGLE COVERS
Rest to be announced...
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